Ahead of the 2017 NCAA Final Four at University of Phoenix Stadium in Glendale this weekend, a limited edition, official bobblehead has been released for the first time.
The bobblehead has been created by the Milwaukee-based National Bobblehead Hall of Fame and Museum. Only 144 have been produced, and co-founder and CEO Phil Sklar expects them to go fast.
"Our goal is to sell out by the end of the Final Four," he said. "A lot of it will depend on the teams that make it and whether we can reach their fans."
This is the first time a bobblehead has been produced for the tournament. The National Bobblehead Hall of Fame and Museum has done official bobbleheads for the 2016 World Series as well as Super Bowl LI, but Sklar said more Final Four bobbleheads may be produced in the future.
"If it does well, we may go back and do previous Final Fours since none were produced in the past and fans have great memories of the various Final Fours," he said.
The product is currently only available on the National Bobblehead Hall of Fame and Museum's website.