Schlitz Golden Goddess Bobbleheads Featured Across Beer, Lifestyle and Culture Publications

The National Bobblehead Hall of Fame and Museum’s newly unveiled Schlitz Golden Goddess bobbleheads have been featured across a range of beer, lifestyle and culture publications, spotlighting the collectibles as a tribute to one of Milwaukee’s most iconic beer brands.

The officially licensed, limited-edition bobbleheads commemorate the final brewing of Schlitz, the legendary brand known as “The Beer That Made Milwaukee Famous.” Founded in Milwaukee in 1849, Schlitz was once America’s largest brewer and remains one of the most recognizable names in American beer history.

The bobbleheads feature the Schlitz Golden Goddess, a memorable figure from the brand’s mid-century advertising and the illuminated bar statues and lamps that became prized collectibles among beer fans. One design shows the Golden Goddess sitting on a world-globe beer tap, while the other shows her holding a globe with the Schlitz logo.

Coverage of the release appeared in Beer Connoisseur, Mantelligence, PorchDrinking, Celebrator and Incredible Things, with each publication highlighting the release from a different editorial perspective.

Coverage Highlights

• The Beer Connoisseur covered the bobbleheads as a final beer-run tribute to the Schlitz legacy and the brand’s place in American brewing history.
• Mantelligence looked at the nostalgia surrounding Schlitz, the Golden Goddess and the enduring appeal of classic brewery collectibles.
• PorchDrinking highlighted the release for beer fans and collectors who remember Schlitz as an important part of Milwaukee’s brewing culture.
• Celebrator framed the bobbleheads as a farewell tribute to a beer brand that helped define Milwaukee’s reputation as a brewing capital.
• Incredible Things featured the release as a unique collectible honoring beer history, brand nostalgia and the final chapter of Schlitz production.

Each bobblehead is individually numbered to 2,026 and available exclusively through the National Bobblehead Hall of Fame and Museum’s Online Store. The bobbleheads are expected to ship in December. The release adds another commemorative collectible to the Museum’s growing lineup of beer and Milwaukee-themed bobbleheads, while giving Schlitz fans a lasting way to remember an iconic brand’s 175-year run.