First 67 Bobblehead Unveiled

MILWAUKEE – Today, the National Bobblehead Hall of Fame and Museum unveiled the first 67 Bobble, further cementing the popularity of the top saying of 2025. Pronounced “six seven,” the fad can be traced to the song “Doot Doot (6 7),” which was released by the rapper Skrilla in December 2024. Last week, Dictionary.com named 67 the 2025 Word of the Year. The 67 bobble is being produced by the National Bobblehead Hall of Fame and Museum.

With two hands positioned on a rectangular base, the two upward-facing palms each hold a number – 6 in the right hand and 7 in the left hand. Both the right hand and the numbers bobble. In addition, the viral “six seven” phrase will play with the push of a button. On March 31st, 2025, YouTuber Cam Wilder posted a video titled “My Overpowered AAU Team, has Finally Returned!” in which Maverick Trevillian – later nicknamed “67 Kid” – is seen going up to the camera and yelling “six seven” while performing a gesture in which he moves his hands up and down with upward-facing palms.

The bobbles, which are individually numbered to 6,767, are only available through the National Bobblehead Hall of Fame and Museum’s Online Store. Expected to ship in April, the bobbles cost $30 each, plus a flat-rate shipping charge of $8 per order.

An internet meme and slang term that emerged in early 2025 on TikTok and Instagram Reels, the 6-7 phrase originated from the song “Doot Doot (6 7) by Skrilla, who raps: “… I know he dyin’ (oh my, oh my God) 6-7, I just bipped right on the highway (Bip, bip)” as the beat drops. The meaning of the number in the song remains a mystery. Some have connected it to 67th Street in Skrilla’s hometown of Philadelphia, or to 67th Street in Chicago. Linguist and African American English expert Taylor Jones has speculated that it may refer to “10-67,” the police radio code used to notify of a death. Skrilla himself has stated, “I never put an actual meaning on it, and I still would not want to.”

Unofficially released in December 2024 and officially on February 7th, 2025, the song was soon used in video edits of professional basketball players, particularly LaMelo Ball, who is 6-foot-7. A few weeks after the song’s official release, Taylen “TK” Kinney, a high school basketball prospect for Overtime Elite, became strongly associated with the phrase after a clip of him ranking a Starbucks drink by saying “six seven” went viral on social media. The meme has been referred to in NBA highlights, WNBA news conferences, NFL touchdown celebrations, and by celebrities.

The generally meaningless meme has gained enough traction that some teachers have banned it in their classrooms due to its disruptiveness. Six-seven is an ambiguous term that means whatever you want it to. As it spread across social media, it lost its original meaning and became a nonsense phrase being used in an array of lighthearted and humorous contexts.

“We’re excited to unveil the first 67 bobble to commemorate the top fad saying of 2025,’” National Bobblehead Hall of Fame and Museum co-founder and CEO Phil Sklar said. “This bobble is a must-have for those who have been caught up in the 67 craze!”

About the National Bobblehead Hall of Fame and Museum:
The National Bobblehead Hall of Fame and Museum, which is located at 170 S. 1st St. in Milwaukee, Wisconsin, opened to the public on February 1st, 2019. The HOF and Museum also produces high quality, customized bobbleheads for retail sale as well as organizations, individuals and teams across the country. Visit us online and on Facebook, Twitter and Instagram.